About the project.
Bliq is a project of visual identification and website for a startup,
which appeared on the market of e-cigarettes. The main assumption
of the brief was to create the image of a product that will lure the
target group – it means: young people.
The sign is composed from the typography imitating the delicate
smoke combined with tree colours that should make an association
with light, which accompanies while drawing on e-cigarette.
Navy blue is a dominating colour and tree other ones will be used
in visualisation of promotional materials (like above).
This is a project of a website that would appear after clicking bliq.pl.
The main aim of this website would be to collect mailing base
and attract the client with a new product.